© 2018 by Noel Aird

Stacy is a public relations and marketing expert specializing in the luxury market with a focus on design, interiors, fine art and antiques. Her career has been spent launching several highly regarded brands that have become benchmarks in the design world as we know it today.

 

Stacy began her career in Public Relations working for the prestigious illustrated book publisher, Thames & Hudson where she promoted a wide variety of fine art, design, fashion, photography and jewelry titles as well as several museum catalogues that accompanied major traveling exhibitions. She had the honor of working with some of the most creative people in the world who were truly leaders in their respective fields.  It was through this experience, and at the request of these visionaries, that Stacy found a passion for working with small luxury companies and joined forces with Harriet Weintraub Public Relations to work on a wide range of luxury lifestyle brands and experiences.  

 

Stacy’s communications strategies and influence became increasingly in demand and she branched off to form her own company. Among many notable clients and campaigns, Stacy worked closely with 1stdibs founder, Michael Bruno, to grow the breakthrough online luxury platform.  Briefly going inhouse as Communications Director, Stacy spearheaded everything from media relations campaigns to developing the marketing strategy for the growth of the brand internationally. Stacy was instrumental in the success of 1stdibs with target affluent audiences worldwide.


In 2013, Stacy relaunched her own firm, Stacy McLaughlin Communications, where she leads her team in overseeing full-scale branding and communications services for a stable of A-list clientele.

President

Stacy McLaughlin

With more than 20 years in public relations and marketing, Amy has worked on iconic brands in interior design, lifestyle, and fashion. She has a deep understanding of the luxury market with experience in both consumer and trade brands nationally and globally. Her results are rooted in her close relationships with the media, creative strategies and exemplary organization.  Amy has earned an impressive reputation for strengthening the position of established brands like Stark and Lands’ End, developing strategies for emerging brands at Camuto Group and Juliska and event management for leading brands including Cottages & Gardens Media Group.

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Vice President, Account Director

Amy Slimak Whittle

Alexa Sayre joined SMC as an account executive in June of 2019, where she specializes in luxury and design PR. A recent graduate of North Carolina State University with a major in Communication & Media and a minor in Journalism, she hails from Rockland County, NY. Following her natural penchant for style, her focus at the agency is on the development of strategic media relations and brand building for fashion, jewelry, and lifestyle brands. A natural morning person, Alexa enjoys spending her mornings getting centered at yoga before her first of many cups of coffee.

Account Executive

Alexa Sayre

A native Bostonian, Guy W. Tunnicliffe III graduated from the Roxbury Latin School and Sewanee: the University of the South. Though he has strong roots in the hospitality industry, his passion for architecture and design led him to work on the editorial team of the Hearst Design Group's magazines—Elle Decor, House Beautiful, and Veranda —before transitioning into PR. A passionate advocate for historic preservation and the decorative arts, he is actively involved with the Boston Athenaeum, the Institute for Classical Art & Architecture, and the Decorative Arts Trust.  In his spare time, he can be found prowling galleries, auction houses, and antiques stores, hunting for the perfect treasure.

Account Executive

Guy W. Tunnicliffe III

Lily began her Public Relations career at SMC attending a fundraiser for the ASPCA. She quickly let everyone know of her love for JW Pet iSqueak balls and her belief that skateboards should not be on public streets.

Brand Ambassador

Lily McLaughlin

Background: Achille Salvagni Atelier
Photo credit: Paolo Petrignani